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This is the process of sharing optimised website content across social media and networking sites to gain maximum exposure with your target audience as well as increase visitors to your website. Typically this traffic comes from facebook, twitter, YouTube, blogs, RRS feeds, pinterest and many more.
Paid Search Marketing is also referred to as "cost per click" or "pay per click", which is an internet advertising model used to direct traffic (leads) from the search engines of web devices to your website. You only pay for the leads who clicked on your advert and are sent to a page on your website.
is the process of affecting the visibility of "natural" or un-paid ("organic") search results of a website or a web page when search terms (words) are typed into search engines such as Google, Bing, Firefox and Safari, resulting in higher page ranking which will lead to more visitors to your website.