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Brian Holroyd

PPC (also called pay-per-click or paid search campaign) is more than just clicks, conversions and search engines. PPC offers more than just a steady stream of website visitors. To realise the full potential of PPC, the sooner you'll be able to boost your business's bottom line.

 

In our latest WSI Digital Marketing Video Series, we unveil five great ways that PPC can help improve your overall digital marketing strategies. These hidden powers of PPC, which are only being leveraged by the most successful marketers, will open your eyes to new and exciting opportunities for your PPC campaigns.

 

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Social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic and generate conversions. However, if it was really that simple and it can do all sorts of fantastic things for your brand, why aren’t most businesses leveraging this medium as part of their online marketing strategy? 


Brian Holroyd

We all know that to grow and develop a business we have to master the techniques of brand promotion. However, that is not all as there is also the hefty task of acquiring new customers and keeping their attention so they keep coming back for more. In this article we are going to look at the essential elements of a digital marketing strategyfor the precise purpose of improving customer acquisition.

Brian Holroyd

To address the issue of being aware of your competition and staying ahead of them, watch our latest video -5 Steps to Successfully Gaining a Competitive Advantage. We're at the point where the business world is fully intertwined with the digital space, which means it moves at the same breakneck speed as the Internet. The truth, if you're willing to admit it, is that some of your competitors are doing a better job managing their digital presence than you. But that doesn't mean you can't figure out what they're doing, add to it, and get better results.


Brian Holroyd
Brian Holroyd
Brian Holroyd
Brian Holroyd

Writing and posting blog posts is an important part of a successful social media marketing plan. However, if the blog is not well written and effective, it is not likely to meet the readers expectations. If done properly, a blog post can progress to a sale or business lead.  A blog that is difficult to read and understand is likely to turn off a reader. They expect your writing to have personality and to jump out grabbing their attention.

 

Here are some tips on good blog writing >>

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UK startup Frostbox, which aims to be the Dropbox of social media, is offering up pieces of the company to investors -- but only those with Klout scores of 60 and above.

The program, run via Wahooly, is based on the premise that publicity from such social media mavens should translate into equity in the company. Dana Severson, co-founder and CEO of Wahooly, says the share of equity is based on the amount of social media activity. Severson declined to disclose exactly how much of Frostbox is being offered, though typically companies offer equity in 1% to 8% of their companies. Wahooly partnered with Klout last year.
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