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Brian Holroyd

We all know that to grow and develop a business we have to master the techniques of brand promotion. However, that is not all as there is also the hefty task of acquiring new customers and keeping their attention so they keep coming back for more. In this article we are going to look at the essential elements of a digital marketing strategy for the precise purpose of improving customer acquisition.

5 Components to improve customer acquisition

  1. Research the ideal direction

    This is about determining exactly where, when and who you want to attract to your brand. This, without question should be the starting point of your entire marketing plan. Research details about your target market’s interests, their pain points, what they search for and where they spend their time online. Also, learn all you possibly can about your competitors. The perfect place to start is by seeing how your company site stacks up against theirs. 
  2. Creatively craft and curate 

  3. Once you’ve learned everything you can about your potential customers you can align your online messages to them in the channels they prefer, the formats they favour and cover the exact topics they want to learn about. The data you collect will enable you to supply your audience with information that will attract their business, earn you credibility in your industry, and keep them coming back for more.
  4. Frequently Analyze Activity

    Playing a guessing game of how your brand is performing should be 'left in the playground'. Implementing the right conversion tracking tools and marketing automation mechanisms right from the start will allow you to remain on track with your digital plan - tweaking it along the way. As long as you regularly monitor your campaigns you’ll know what works and what doesn’t.
  5. Make Data Driven Marketing Decisions

    Possibly the best part of tracking your customers’ behavior online is knowing if and when you need to adjust or simply address anything. Access to this kind of data practically makes you the grand master of marketing in your industry. Think about it: your prospects are on an online forum sounding confused about where to find a local store offering your particular product. That’s your clear cut cue to a) respond in the forum thread and b) ramp up your local SEO efforts!
  6. Be Mobile Friendly First

    In April 2015, Google announced their mobile update. So long as you ensure that your site is optimized for mobile, this update should not be feared. Many sites we see seem to be stuck in 2001. It’s 2015 and your customers are browsing via tablets or smartphones! These are words to live by. Ensure that your customers don’t lose patience and close their browser in disgust by implementing a responsive web design and ensuring your pages load quickly.

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