Website content, a mobile site and social media presence are key areas of development in order to increase website conversion rates. For businesses to move forward in mobile web technology it means that every web page, shopping cart and page of content must work on a desk top computer as well as on all mobile devices.
Mobile is important because user adoption numbers are for smartphones and tablets are growing exponentially. This means that potential customers are now searching and engaging while they are on the move. Research has shown that in December 2012 as many as 24% of all UK customers used mobile phones or tablets to do their Christmas shopping. Retailers and companies who are willing to adapt and take advantage of mobile search trends will succeed ahead of those who don't.
Mobile Marketing Solutions
Our mobile solutions include mobile marketing and responsive web design. Both are integral to capitalising on the mobile customer. Mobile marketing is the use of interactive wireless media such as tablets and smartphones, to provide customers with information that promotes goods, services and ideas. Done properly it will offer value to you and to consumers.
Responsive web design uses a fluid grid concept to craft a website for an optimal viewing experience across a wide range of devices. It offers easy navigation, panning and scrolling with minimal resizing of a web page to read the content or few images.
WSI eWeb Consultants follow the mobile trends closely and have already worked with a number of clients to convert their websites into mobile-friendly ones using Responsive Web Design (RWD) and optimising for both PC and mobile compatibility.
To discuss a bespoke internet and digital marketing strategy for your business, contact us today!