A website is an important part of any business’s digital presence because it is likely to be the first experience potential customers will have. It represents a portal to the world, a most permanent online asset which goes further than almost anything else to establish a companies brand, message and offerings. WSI is specially trained to guide you through a step-by-step custom web design process, whether your website is strictly informational or whether it incorporates the latest in e-commerce and shopping cart-style technology.
The design of a website needs to be efficient and able to convert visitors into valuable customers.
Website solutions we offer also include tactics such as landing page optimisation and content marketing, which businesses can use to help tell their stories and entice potential customers into making a purchase. We then use analytics software to measure a website's activity and how visitors are acting on landing pages as well as how they engage with the content.
Custom Built Websites
Many business marketers still treat mobile as a still-novel-use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed. With more and more people accessing the web from different devices, you need a responsive site that can accommodate screen dimensions of all shapes and sizes.
With the introduction of the iPad and tablets, it is becoming increasingly important for companies to tailor their websites to mobile users. The market share of tablets and iPads continues to grow. We recognise the design implications of designing for screens that are smaller than desktops and larger than mobile phone screens and have already converted a number of our existing client websites to mobile-compatible design. This is know as a responsive design.
Your website is likely to be the first experience potential customers will have with your business and brand. Having a website that can be searched via a PC or any mobile device represents a company that is in tune with its customers internet habits.
We have all heard the saying, customers will often 'judge a book by its cover' and you can't risk losing potential customers because your site fails to attract and tell what they need to know quickly. Content and design are both equally important, so take the necessary steps to use your web design to attract visitors to your content. WSI Digital Marketing Consultants are well versed in responsive website design best practices.
Contact us today so we can help your website achieve its full potential.